We also used the space theme on the digipack as it would help the fans identify the signature of the band and therefore would hopefully encourage them to buy the product. Most importantly, was the Muse logo. This was essential to include as Muse use this logo on everything that is officially theirs. This again helps the fans identify with the product and would be essential for the marketing of the product.
Outside cover of the digipack. Includes space theme, clocks theme and Muse Logo. |
I think everything would work well as a package as the items all relate to each other and they can be clearly defined as a Muse product and that would be the main selling point, especially towards the intended target audience.
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