Whilst analysing Muse and various band within the Alternate Rock genre I found many themes that seemed to follow a trend throughout the genre. Muse in particular had many themes of their own that we tried to follow and replicate in our own products. When it came to music videos we found that Muse usually had very abstract story lines which is something used in our own video (character losing his grip on reality etc...) We found that these story lines are very much a convention of the genre and used them so as to appeal to our main target audience.
We also found that for a lot of Muse's videos there is much faced paced editing which is something we included in our video. The beginning shots are very faced paced and rather disorientating and it's the same with the last few shots of our video. It gives the audience a disorienting feeling which links in well with the narrative as well as the conventions of the genre.
A key convention of the genre would be the imagery. We looked at various bands in our research and we also looked closely at our audience to see what style of clothing is worn and we found that the members of Muse wear smart/ casual clothing in most of the videos and professional photos and that many of Muse's fan base try to model themselves on the band. Upon realising this we decided to give the band in our video the smart casual look so the target audience would be able to identify with this.
We also looked upon the instruments as imagery. Guitars, drums and bass guitars are a big part of the genre. The guitar in particular is seen as a stand alone part of the iconography. I looked into this in further detailed relation to Muse and found a particular interest in Matt Bellamy of Muse's guitars amongst the fans. These guitars could be considered conventions of Muse themselves so we decided to use rather colourful instruments.
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| Colourful instruments. |
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| Matt Bellamy of Muse with Red Glitter Guitar. |
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