What have you learned from your audience feedback?

          Before we started coming up with ideas for our music video and the design of our digipack we had to research further into our target audience. This was extremely important as it would give us clear insight into how to taylor our video specifically to the audiences needs. We started off by holding interviews with Muse fans and asked them various questions relating to Muse imagery and their music videos. Questions such as:

"What is your favourite Muse video?"

"What would you like to see in a video for the song Time Is Running Out?"

         It helped us gain good insight into the thoughts of a Muse fan and what enabled us to create our initial ideas for our product. Unfortunately I was unable to post these interviews on my blog as the member of our group who filmed the videos did not send them to anyone before they left.

          When it came to gaining feedback on the finished products, there was not an awful lot to go on. We posted the video on facebook where it recieved a good amount of 'likes' and comments although many just said that it was a good video. However some of the critical comments were greatly appreciated as one comment suggested that our use of green screen could have been better. Upon looking back I think this comment was indeed most helpful as there is a green glow around the band shots and the video does lose certain quality.



Band shot with imposed background. There is a destinct loss
of quality when compared the a shot with no effects added.





Shot from our video with no effects added. Clearer picture.

          The remainder of feedback we recieved on facbook and youtube was mainly that of praise for the video and not critical analysis that we needed. If I were to re-do the project or start another similar project I would completely change my approach thanks to my audience feedback on this project. For example, the green screen comments are true and are something we have come to realise. Therefore if I were to go into another project that requires the use of green screen I would set aside some time to take some test shots so as to gain better insight into what would work well and what wouldn't and base the shots around those factors. I would also do more about gaining audience feedback. Posting the video on facebook and asking people to watch and comment was not enough and therefore I should have tried to market the video elsewhere. The best sights to use would have been muse messageboards, fan forums and fan-made websites such as these:

Official Muse Website

Unofficial Muse Website

          Not posting the video on these websites I think was a critical error and the main reason why we didn't gain mass amount of feedback.